The streetinsider.com has a nice article about a company that used the DCU sessions and trained their staff to come up to speed on data center technologies.
A recent survey conducted by AFCOM's Data Center Institute indicates that by the year 2015, the number of qualified senior-level data center professionals will have diminished by 45 percent. As the talent pool decreases and the demand for these professionals grows, certification offers the assurance that individuals have the knowledge, skills, and ability to successfully implement data center solutions.
As of April 2007, 400 people have achieved the Data Center University Associate Certification.
Check out the article here